Quo Vadis
Martyna Pazera
Quo Vadis
Martyna Pazera
- Hook
- Elements scale up progressively from top to bottom: small marks form a title line at the top, then rows of increasingly large outlined objects until two dominate the bottom edge.
- Hierarchy
- The largest bottom shapes read first, the eye then climbs the size gradient upward to the title, reversing the usual top-down path.
- Energy
- The title is drawn in loose, uneven lowercase and caps letterforms spaced far apart across the top, matching the line weight of the drawings rather than any type family.
- Transfer
- Use graduated scaling of a single repeated outline to imply depth on a flat ground, and draw titling with the same stroke weight as the imagery to unify the two.
Why it works
A continuous scale gradient of one repeated motif produces depth without shading or a horizon, and the title matched to the drawing line makes text and image feel like one hand.
What to borrow
Use graduated scaling of a single repeated outline to imply depth on a flat ground, and draw titling with the same stroke weight as the imagery to unify the two.
Look closer
CompositionOpenClose
Elements scale up progressively from top to bottom: small marks form a title line at the top, then rows of increasingly large outlined objects until two dominate the bottom edge.
TypographyOpenClose
The title is drawn in loose, uneven lowercase and caps letterforms spaced far apart across the top, matching the line weight of the drawings rather than any type family.
HierarchyOpenClose
The largest bottom shapes read first, the eye then climbs the size gradient upward to the title, reversing the usual top-down path.
Image strategyOpenClose
One object is repeated dozens of times as pure outline drawing at graduated scales, so the repeat itself creates perspective and depth on a flat field.
Color strategyOpenClose
A single warm coral-red ground with dark charcoal outlines and no fills, keeping the whole sheet two-tone and open.
Still to be written: Concept · Negative space · Texture · Production
Notes by POSTER INDEX — observational analysis from official Warsaw Biennale asset
Source + details
- Year
- 2025
- Source
- International Poster Biennale in Warsaw
- Edition
- 29th edition — Thematic competition
- Competition
- Thematic competition
- Award
- Bronze / 3rd place
- Country
- Not recorded
- Type
- Thematic poster
- Theme
- QUO VADIS?
- Style
- Illustration led, Hand rendered
- Typography
- Not analyzed yet
- Colour
- Not analyzed yet
- Density
- Not analyzed yet
- Imagery
- Not analyzed yet
- Provenance
- Verified · official source
- Source note
- Not recorded
- Image
- External hotlink
- Image note
- Official Warsaw Poster Biennale asset · external hotlink · not owned by POSTER INDEX
- Image credit
- International Poster Biennale in Warsaw
- Record ID
- warsaw-29-thematic-quo-vadis-martyna-pazera
Image source: https://warsawposterbiennale.com/en/aktualnosci/41/laureates-and-winners-of-the-29th-international-poster-biennale
Designers: Martyna Pazera