Cosmoscow International Contemporary Art Fair

A four-frame board mixing artwork and installation photography: three frames show the identity applied at large scale on white gallery walls, and one frame is a flat layout with a stretched wordmark across the top, a band of small colourful image tiles, and a right-hand column of Cyrillic information lines. In the wall photographs the same elements are dispersed across broad empty white space.

A wide, horizontally stretched wordmark set in caps dominates each frame, with all supporting information set in small, evenly spaced lines; the only type contrast is between one very wide display setting and uniformly small text.

The stretched wordmark reads first at any distance, the colour tiles next, and the dense small information last.

Photographic content is reduced to a mosaic of small tiles rather than a single image, and the installation shots use the real wall as the background field.

Mostly white and grey with black type, punctuated by small warm orange-brown accents and a strip of multicoloured photographic tiles, so colour arrives in small concentrated doses.